When you start working with pay per click advertising (through a company such as Promoheads), you will have to shell out some money in order to make more through sales. In fact, you may have to shell out a lot of money in order to gain enough customers to make the pay per click cost worth it. One good thing, however, you will be able to set the cost of each click before you begin this process of advertising at all. You will not however, be able to set the cost of the ranking you desire for your ad. The ranking will cost more based on the keywords' desirability.
Now the first step in pay per click advertising is to set your cost, as we stated above. Now your pay per click cost could be a straight budget of a specific amount of money (such as $1000 for the day), or it could be a cost per click ($1 per click). If you specify a daily budget then your campaign will only display until you reach the limit on your daily budget. This means if your cost per click is $1 and your budget is $1000 then after your ad has appeared and been clicked 1000 times it will stop appearing until the next day. This means that if someone uses your keywords after you've maxed out your daily budget your ad will not appear. If you specify a cost per click instead of this, your cost will keep adding up throughout the day. This means if your cost per click is $1 and your ad is clicked on 500 times, your cost would be $500. It also means that no matter how many times your ad is clicked the cost will continue to add up. This means your costs could get pretty high.
The cost per click that you set to pay for your keywords could start from about $.05 and could go up to over $3. The starting cost could depend on the company you use and Promoheads is known for working with their customers in this respect. The cost would also depend on your desired keywords as well as the ranking you desire for your ad. This is another part of the pay per click cost.
That leads us to the second cost involved in this type of advertising. The other pay per click cost is the cost of keywords. Each keyword will cost you money. Depending on where on the search engine result scale you want your business to be it could cost you a lot of money or a relatively small amount. The highest rankings in search engine results will cost you immensely. Lower ranks will typically cost less.
When you get started with this type of advertising, you will have many pay per click costs. These costs will vary over things such as keywords and ad rankings on search engines. Whether you select words that are not popular, and therefore are low cost, or words that will cost you $3 or more apiece, there will be cost. High rankings will also cost you even more money. So while this cost of advertising will be beneficial it is important not to ignore the costs associated with it.